Increasing Household Waste Recycling with Behavioural Science

To help understand how behavioural change interventions might help increase the household recycling rate further, WCPP hosted a workshop in May 2018. The workshop brought together some key stakeholders including Welsh Government policy officials, local authority waste management and environment directors, a leading supermarket chain, landlord associations, academics and behavioural change practitioners. The event also benefited from expert input and paper submissions from Professor Stewart Barr (University of Exeter), Professor Anna Davies (University College Dublin) and Carolin Reiner from the Behavioural Insights Team (BIT).

The aims of the workshop were to help develop a shared understanding of behavioural changeĀ  approaches, and to begin to generate initial ideas for appropriate behavioural change interventions in Wales. This report outlines the findings from the workshop.