Welsh local authorities, enabled by the Welsh Government, have achieved the highest household recycling rates in the UK. There is however more that can be done, and ministers are committed to raising household recycling rates from the current 64% to 70% by 2020, as the next key milestone. The Welsh Government is designing a new programme to drive this next wave of improvement, and an important component of the programme is likely to comprise a campaign and projects focused on household behaviour change.
We are supporting the design stage of the Welsh Government programme, by designing and facilitating a workshop to bring international experts on behaviour change together with core programme partners. For further information on this project, please contact: Megan Mathias